Greg P. Gleason

Tasked with a complex cross-platform reconciliation challenge between internal and client-side platforms, I designed a reconciliation process with day-level accuracy across both organizations' tracking platforms, improving reporting transparency for both.

Coordinating a massive communication infrastructure for a global technology company's 2024 annual customer conference series, I owned capacity and budget for email operations across 60 in-person and 15 digital summits. Tracked SLA adherence and delivered 115+ emails against a 14M+ global audience across EMEA, APAC, LATAM, and NorAm regions. Individual summit tracks ranged from 7M+ to 30M+ emails delivered depending on scale and audience.

To optimize workflows for a 6+ person marketing team within a global technology company's Australia/New Zealand region, I completely overhauled their project intake and capacity planning frameworks. This included weekly stakeholder progress reporting, pulse-checks on team health, and a redesigned project plan for the retail team that consolidated marketing requests with requirements, deadlines, and per-person capacity visibility. This restructured intake let managers spot over-capacity signals early and reallocate before deadlines slipped.

Bridging the gap between high-level client strategy and hands-on media production, I led a team delivering 15 deliverables in a single quarter: campaign standardization, funnel analysis, seed marketing, and platform/customer/app/SEO audits. Pitched a new subscription donation model that the client implemented immediately into their official operating procedures. Also led training workshops on video production and viral content, and a social media advertising strategy session drawing on experience managing 6+ client ad accounts. Developed 20+ PR stunt concepts, 20+ guerrilla marketing concepts, and 12+ AI-driven video concepts spanning storyboard direction, messaging angles, and platform-specific formats.

As the operational anchor for a video communications company's global event marketing program, I controlled capacity forecasting management for virtual and in-person activations across the US and India from March 2023 to May 2024. Tracked SLA adherence across 1,470+ completed tasks, driving 409K+ event registrations and 186K+ leads generated. Maintained exceptional turnaround throughout, with the majority of tasks completed in 1–2 days, well inside the agreed SLA.